Why video and why now…!! If you are trying to grab the attention of the target audience for your company then there is nothing that beats the effectiveness of video marketing. Google loves it, social networking sites prefer it, consumers love it and the videos build an asset for your long term. There are many other reasons to set up a video production company.
When you want to add some more popularity to your company, add videos. Customers are more likely to buy a product after watching a video. Just by adding a video on your homepage you can increase the conversion rate by 20 percent and even more. By using video on loading pages you can increase your conversions by a whopping 80 percent. If you want effective advertising, videos are the best way to do that. As a matter of fact, video-based contents are checked 6000 times more than textual ads. An average person reads only 20 percent of the text on a regular website.
Enhance your car business with video marketing
Videos can be made very easily by using smartphones and can be edited by using free apps on your smartphone as well. You can post these visual graphics where ever you want and can share it conveniently on social media and other platforms. The best way to use video in your business is through car video tours.
It may be sounding complicated but it isn’t. Get your smartphone, and as soon as a new car arrives at your showroom you can walk around your car filming about the specifications, features, and about the body. This strategy will help to get the attention of the consumers. If it is any special edition you can go inside the car and talk about the seats, the sound system or Bluetooth. You can show your customers the car via video before they enter the showroom.
You can also use the power of video marketing by showing educational tips, suppose how to check the tire pressure, how to fill the oil in your car etc. Making these videos will create trust towards your business and product and services.
What is it that is going to make your production company stand out?
You can do tons of videos and that too in a crazy way. You can also make use of corporate videos where you can make it a cinematic movie and give it an edge. You need something edgy to make your company stand out. Figuring your companies goals and missions, where you want to take this company. Start the name logo and the branding, it is a large umbrella.
- Name of the company – Figure out something catchy, something that is easily searchable on Google and something that is not already taken. Name of the Company is important to an extent but you make the name.
- Logo – Create color scheme and style. It depends upon you, whether you want white and black tuxedo kind of Logo or daisy flowers. If you think of any kind of large brand, what they have, what are the color schemes, what sort of style do they bring? Be consistent with your branding because it shows who you are and that the story you want to tell your customers, audience, clients and everywhere.
- Video-graph – Most business does not trust a video production company if they don’t have a strong and impressive portfolio. They want to see your CV, what jobs you have done in past so that they can get an idea what they are getting into and whom they are working with. People will try to hire you with as little risk as possible financially.
You need your portfolio, some free work for their projects. You need some experience which you can grab from your family in case they have any business. Thus, you can expand your reputation and experience.